28 March 2016
TO: ALL RURAL BANKS
RE: CREDIT CONSCIOUSNESS WEEK
Dear Rural Bankers:
Pursuant to Proclamation No. 568 dated April 25, 1995 designating April 24 to 30 as Credit Consciousness Week, all banking institutions and their branches are enjoined to undertake during the period such promotional and publicity-generating activities as advertising, window and counter displays, streamers, distribution of give-aways, raffles and similar incentives and devices.
We hope that through the observance of Credit Consciousness Week, we will be able to promote awareness and appreciation of the vital role of credit in national development.
To unify the campaign, banks are also requested to incorporate the theme,“Sa tamang gamit ng pautang, ekonomiya at bayan makikinabang.”, and the phrase “Credit Consciousness Week, April 24-30, 2016” in their promotional materials and print advertisements during the period.
Attached herewith is the BSP-prescribed tarpaulin layout for this campaign. For more information, banks may contact the BSP Corporate Affairs Office at 708-7142.
You may also download copy of this memo and the prescribed tarpaulin through these links:
(1) https://rbap.org/wp-content/uploads/2016/03/Credit-Consciousness-Week.pdf
(2) https://rbap.org/wp-content/uploads/2016/03/Credit-Consciousness-Tarp.jpg
Sincerely,
(SGD)
VICENTE R. MENDOZA
Executive Director
